Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01797_Field_OMMC T25.txt

Text File | 1996-04-10 | 728b | 14 lines

that’s fruitful and makes something else burgeon
forth and appear. That’s a medium, and to say
that that is the message of technology, well, now
that brings out a completely different kind of
thinking. That is to say that every new innovation,
every new gadget like a pocket calculator or a
coffee cup or a TV camera brings with it a whole
set of assumptions, a whole environment or milieu
of not just assumptions but ways of thinking,
ways of feeling, ways of organizing your life, a
whole range of services or disservices—without
which it wouldn’t function. Like electricity, without
which we couldn’t be having this interview. Because
of the lights, the cameras, it’s needed to power up